Labeling theory is developed among proponents of the sociology of deviance, where theorists became interested in understanding the ways in which agents of social control attach stigmatizing stereotypes to particular social groups. Additionally, they looked at the ways in which the stigmatized individuals/groups change their behavior once labeled.
Labeling theorists explored why some people are labeled as deviant/criminal, whereas others were not. They wanted to understand more about the process of how some people came to be defined this way. Labeling theorists are thus concerned about two things: 1) how an act becomes defined as deviant; 2) how society responds to the act.
The theorist most associated with labeling theory is Howard Becker. Becker’s (1963) idea is that deviance is a consequence of external judgments, or labels, that modify the individual’s self-concept and change the way others respond to the labeled person (refer to his groundbreaking work Outsiders, 1963).
Labeling theory recognizes that labels are context specific. That is, the label will vary depending on the culture, time period, and situation. David Rosenhan’s study “On Being Sane in Insane Places” (1973) provides a demonstration of the power of labeling and the importance of context.
Labeling theory is closely related to the school of symbolic interactionism, which is a sociological perspective that holds that an individual’s sense of self (self-concept) is formed by their significant interactions with others and the labels ascribed to them by those other people.
Deviance
During the 1960’s it was popular with criminologists to study what makes some acts and some people deviant or criminal. During this time, scholars tried to shift the focus of criminology towards examining the effects of individuals in power responding to behavior in society; they became known as “labeling theorists” or “social reaction theorists.” They theorized that deviance is not so much the result of what people do, but rather is more about how society reacts to the things people do. In other words, it is not the nature of the act that makes an act inherently deviant, rather, it’s society’s reaction to the act that must be critically examined.
Primary and Secondary Deviance
Primary deviance refers to initial acts of deviance by an individual that have only minor consequences for that individual’s status or relationships in society. The notion behind this concept is that the majority of people violate laws or commit deviant acts in their lifetime; however, these acts are not serious enough and do not result in the individual being classified as a criminal by society or by themselves, as it may even be viewed as “normal” to engage in these types of behaviors. Speeding would be a good example of an act that is technically criminal but does not result in labeling as such. Furthermore, many would view recreational marijuana use as another example.
Secondary deviance, however, is deviance that occurs as a response to society’s reaction and labeling of the individual engaging in the behavior as deviant. This type of deviance, unlike primary deviance, has major implications for a person’s status and relationships in society and is a direct result of the internalization of the deviant label. This pathway from primary deviance to secondary deviance is illustrated as follows:
primary deviance → others label act as deviant → actor internalizes deviant label → secondary deviance
Self-Fulfilling Prophesy
The central feature of labeling theory is the self-fulfilling prophesy. Being labeled a deviant can provoke a crisis for people. Once a person has effectively been labeled “deviant” (and don’t forget they may have further accepted/internalized the label themselves), it becomes difficult to escape the social consequences. They may even feel pressure to “live up to the label.” Additional societal reaction may cause them to seek out affiliation with deviant sub-groups and cultures – and why not? Everyone thinks they are a deviant, so they might as well be one and find some deviant friends who won’t reject them. At that point, it is safe to say they have may have embarked on what might ultimately become a deviant career.
Criticisms of Labeling Theory
It has been criticized for ignoring the capacity of the individual to resist the labeling and assuming that it is an automatic process. Sociologists sometimes refer to this as having “agential capacity.” If you assume that people lack agency, you are assuming that people are merely “dupes” of the system.
Again, labeling theory prospered throughout the 1960s, bringing about policy changes such as deinstitutionalization of the mentally ill and juvenile diversion programs. However, it came under attack in the mid-1970s as a result of criticism by conflict theorists and positivists for ignoring the concept of deviance; these theorists believed that deviance does exist and that secondary deviance was a useless concept for sociologists. This criticism has survived and continues to haunt labeling theorists because of the recent empirical evidence on the theory.
Discussion
Can you think of a time when you were in school or perhaps among a group of friends, where someone did something that caused them to be labeled in such a way that they were socially outcast? What happened to that person? Do you think they deserved the label?